Where its at is when your taste buds go oh yeah baby that's what I was craving and a few minutes later your brain says, oh yeah, me too, got it, thank you and your heart says, oh my God, thank you so much for thinking of me this time. And soon those trillions of cells in your body are all doing the happy dance because you didn't just satisfy your taste buds or those easily manipulated neuropathways the corporations have taken control over.
Why? Because you did your homework. You read Michael Moss's Salt, Sugar, Fat: How the Food Giants Hooked Us and then you did something about it...
But what you ask... what could little ol' me do to fight off these cravings when my body has become so used to food that's been literally engineered to make me want to eat unreasonable amounts of calorie dense yumminess filled with unprecedented levels of ---sugar, salt and fat, oh my!
Even the head of the National Institute on Drug Abuse in Washington says, "it's more difficult for people to control their eating habits than narcotics." If you've ever downed an entire bag of flawlessly flavored chips, teeny tiny cheezey-bits, or perfectly proportioned cream-filled cookies, you know its not that easy to just say no.
Its not like there's re-hab for this sort of thing, is there?
Yes and no. There are two ways to go about it, depending on your personality. Do you prefer to rip the band-aid off quickly? OK then, watch the movie, "Fat, Sick and Nearly Dead." Desperate for a solution the hero of the story drinks nothing but organic veggie juice until he gets better.
Then, there are places like the Optimum Health Institute near San Diego where you can go eat only raw fruits and vegetables for a week or two. This at least provides a supportive environment with modalities to assist your body with the detox it will be experiencing.
Unfortunately, much like winning the lottery many of the victors enjoy the sense of aliveness and vitality for only a short time before falling back into old patterns. Why? Why wouldn't someone choose more empowering habits once they get a taste of the good life?
In a word: Psycho-neurobiology; technically, two words with a mouthful of syllables. This explains how the food giants hooked us and even better, how you can get unhooked without the up and down disappointment of dieting which never lasts because its based on discipline and deprivation.
While a small percentage of the population is wired to succeed in this way, religiously counting calories or points in order to manage their weight, isn't life about so much more than numbers on a scale? Or waist size? Or looking good? Isn't it really about feeling good? About having the energy to enjoy your body in whatever way turns you on? Dancing? Skiing? Triple flips on the trampoline? And about enjoying good food, good friends and good times without obsessing over fat grams?
There is a way out that relies on the way our brains work and has everything to do with creating a life style that's sustainable. The first key is to find someone who believes in you, someone who knows you can make the changes necessary to enjoy eating healthier from now on ---personal trainers, private chefs, best friends who love food too and have similar goals---any one of these people can help you stay inspired by reframing the problems into new possibilities.
Next, while the corporate food scientist struggle to find a way to combine pleasure and health you can easily get started tomorrow. Where to start? In your very own kitchen. There are literally 100s of recipes that can be made in under 30 minutes even by someone with little experience that use "the holy trinity of food" in a way that's healthy and satisfying because its fresh and because its real.
Once you have a repertoire of tried and true, extra yummy, super healthy meals you can easily make, you simply repeat the process. When you do, your body will gradually, naturally, remember how to eat and what to eat. By focusing on what you're adding in to your body you begin a course correction that lands you in a much happier, healthier place for the rest of your life.
TRY THIS S/S/F Combo: A couple of avocados, technically a fruit, naturally sweet, with some Himalayan salt, fresh cilantro and a squeeze of lime. Eat with Terra Veggie chips. Voila! You've just upgraded to "business class" for about $5. Cooking for yourself you continue the upgrade forever.
We can help you get started with healthy versions of the most popular meals. How hard are they to make? Anyone who loves to eat good food will be inspired to make these recipes again and again. They're that good and that easy and you can start today. Visit http://www.wowlookwhoscooking.com to learn more.
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